We’ve just got over January and we’re in another lockdown, so you’re missing meet-ups with family, friends and colleagues. And even if you were planning a dry January anyway, there’s always time for a coffee, right?
Even if you can’t catch up with people at your favourite coffee shop, you can recreate the vibe at home with quality coffee and a laptop. Since the pandemic hit last March, we’ve made it even easier to brew up a quality storm at home with our coffee bags. Before, if you wanted a decent cup you’d need a capsule machine, Moka pot, barista machine or a trusty cafetiere. But do you have a kettle? Do you have a mug? Well, all you need now is a coffee bag for a cafe-quality home brew.
Coffee bags — why didn’t anyone think of this before?
Well, actually they did, but the concept got off to a bad start. Coffee bags were introduced in the 1960s but they lasted as long as a swinging sixties one-hit wonder. The coffee was terrible — no better than freeze-dried instant coffee and slower to make, so the idea fizzled out. Fast-forward to the last five years, and coffee bags have been revolutionised, with better coffee and better percolation. The bags were initially introduced in hotels as an upgrade to instant coffee, but now it’s time for home brewers to get in on the act!
How we got on board
Like many businesses during the first lockdown in March, we had to start thinking outside the box (or outside the pot) with ideas to stay engaged with our customers. We started a little series of social media videos called Kids’ Home Brew School, with tips on making your favourite coffees at home. Of course, not everyone has the necessary equipment, so we levelled the playing field by introducing our coffee bags — all you need now is a kette, a mug, and very simple brewing instructions. We sampled all the coffee bags on the market at the time, and while they were a big improvement on the original, they were missing that depth of flavour you get from a beautiful cup of filter coffee. We quickly realised this was down to the quality of coffee bean, and also the low amount of coffee — around seven or eight grammes per bag.
Why ours are different
We wanted our coffee bags to be as good as our existing blends, so we couldn’t cut any corners. We played around with different origins, roast profiles, grind size and coffee amounts — and finally we got the perfect cup! We ended up using a fully washed coffee from the Huila region western Colombia and bumped it up to 10 grammes per bag. The result? A beautifully balanced cup of coffee that would go toe to toe with any cafetiere or filter coffee on a taste test. We launched with our single origin Colombian and we didn’t stop there either — to appeal to all tastes we quickly developed a full range of coffees from light to full roasts and even a decaf. They all taste great — and might surprise even the most discerning coffee drinkers.
Sustainability
The coffee bag itself is made from a unique bioweb material that has no taste or odour, and it is commercially compostable, so place it in the food waste bin when you’re done. The 250g pouch is fully recyclable along with the labels applied on to it so simply place it in the recycling bin. So that’s a guilt-free, convenient cup of coffee in minutes, that tastes like the real deal.
Our coffee bags are perfect for your morning brew, or screen time with family or friends. And if you order a pouch to send someone else, you can leave a personal message to make it a little bit more special— just leave a note when you’re ordering. Check out our range of coffee bags here.
Until next time, stay safe and happy brewing. Team CP.
